Premium merchandise essential for individuality
It is essential to attract customers beyond the trade area, in addition to establish individuality and differentiation from the competitors.
Not only fashion and media authorized people to pursue the cutting edge of trend, sensitive customers familiar with cosmetics such as a woman enjoy collecting cosmetics.
Also the rise of so-called “Korean cosmetics”, was strongly influenced of TV media like a Korean drama “Winter’s Sonata”.
In the past, the country of origin of foreign brands were concentrated in France and America.
Recently there is a growing interest in countries such as Germany producing in strict standards also cosmetics as well as industrial products, and African countries as a place of origin of raw materials for natural & organic cosmetics, for example Argan oil and shea butter.